Overview
he heart of the campaign features Natasha Aris (@natashaaris) and Mohammed Alahbabi (@moalahbabi), two influential figures in the region’s fashion scene, who serve as the central stars of the shoot. With their distinct voices in fashion, Natasha and Mohammed embody the essence of modern modesty, bringing to life the collections' timeless elegance and cultural significance. This campaign is further supported by exclusive content centered around the theme of family and togetherness. Natasha, Mohammed, and six other talented creators, come together to highlight the communal, spiritual and reflective nature of Ramadan. The exclusive capsule collections are focused on bringing a fresh perspective to the season while keeping comfort, elegance and functionality at the forefront. Whether you're looking for tailored suits, striking kaftans, modest evening dresses, or luxurious loungewear, this curated collection provides customers with the freedom to be creative and has something for every occasion.
- logo design
- brand guidelines
- marketing materials
Credits
- Brand Strategy
- Logo Design
- Brand Guidelines
- Marketing Collaterals
- Adobe Illustrator
- Adobe Photoshop
